After a decade in the industry, we are intimately familiar with the challenges of producing and maintaining websites for our clients. In our experience, clients want a professional online 'shop front' that delivers them a solid return on investment.
A business owner doesn't want a website - they want enough customers to reward the effort and risk that they must tackle on a day-to-day basis.
In this way, a website is really a marketing tool - and marketing tools must be effective, sharpened and renewed. Marketing never stays still.
Buying a cutting-edge website upfront, as a standalone project is expensive. While DIY options exist, they are time-consuming on the part of the business owner - and after all, what's your time worth?
No sooner have you launched your shiny new website, than it starts getting out of date. Be that a regulation change such as GDPR, or a new web technology like Progressive Web Apps.
As a standalone project, upgrading your website to keep pace with the modern web is expensive.
Every upgrade to your website must be integrated in a time-consuming fashion by your developer. This means your website can fall out of date and become an increasing source of stress.
Often times, it means tearing the thing up and starting again.
Not to mention bugs develop over time, and it becomes stressful to ensure your website is error free. Websites built on open source platforms such as WordPress must be constantly patched to ensure that they remain secure, and often these patches conflict with each other requiring time consuming integration.
Website as a Service is analogous to the revolution in the music industry driven by Spotify. Historically the only way to access music was through the purchase of individual albums and singles. Your music collection was limited to the number of items you could afford to purchase. Spotify changed all that by giving you access to a vast music library for a simple monthly fee.
Similarly, purchasing a website upfront means that you limited in what you can achieve with your budget. Each time you want to expand your online offering, you need to get out your wallet. Website as a Service means you can have a cutting-edge website with features that would be prohibitively expensive as a standalone project.
Our core service offering features user signup, a helpdesk, instant messaging, mailshots, and comprehensive GDPR compliance out of the box. Not to mention Progressive Web App support, meaning mobile users can add the website to their home screen and use the website like a mobile app.
If you asked a development company to quote for a website with these features, as a standalone project, you could easily be talking £20,000. Maybe more.
With our Website as a Service, there is absolutely no large capital outlay. You pay a simple monthly fee with no surprise expenditure, meaning your cash flow management is a breeze.
What's more, if the service doesn't work out for you - just issue a month's notice, we'll send you an export of all your company data, and you're free to move on to another provider.
With a minimum term of just six months, all you have risked is your monthly payments during that period. Surely, it's worth giving it a try before financing a huge web project. We're convinced you won't look back.
Everything is included in the service - hosting, support, maintenance and customisations. We are constantly developing new features as required by our clients, and seamlessly integrating them into our platform.
In this way, your website is bang up to date and you can offload the stress of ensuring your website is error free.
Frequently Asked Questions
Do I Own the Website?
Similar to our discussion above of owning music versus accessing music as a service, the core platform is owned, maintained and developed by us. In this way, the code remains our property.
But the information, images and data contained within the website belongs to you, such as customer lists and page content. It goes without saying that you retain the intellectual property related to your corporate branding.
Is My Website Design Unique?
Your website design is a bespoke customisation of our core platform, meaning there will be no website exactly like it on the web. It features your logo, colour scheme, images and content.
Have a look through our portfolio and you will see that while our websites have similarities, each has its own distinct look, feel and personality. We feel this is the optimum trade-off between bespoke design and development efficiency.
The similarities are due to the fact that we use Material Design language to create our websites - an open source design language developed by Google at great expense. Vast amounts of research have gone into developing this language to ensure it is as effective as possible.
It means our platform looks and feels like Google's services like Gmail and YouTube. This is a huge benefit because users are familiar with these platforms so will 'just know' how your website works.
How Do I Request a New Feature?
We are incentivised to keep our clients happy, because they are only one month's notice away from leaving the service!
As such, we collate all those feature requests created by our clients and prioritise those most requested by our service users.
If you would like to know more, we'd be happy to sit down with you and chat things through. We genuinely think that Website as a Service offers great value for money and could be perfect for your project.
Just drop us a message using the following form, sketching out your project and we'll be in touch.