What marketing activities have you tried? Have they worked? And by worked, I mean delivering you a return on investment – including the cost of your time.
If you are like most small businesses, then you’ve probably tried creating a website, social media, SEO and perhaps some Google Advertising.
Although these activities certainly are marketing, they’re just the tip of the iceberg. These are the bits that people see and know as marketing, but like an iceberg, there is much more beneath the surface. Without the other important elements of marketing, these techniques are unlikely to work!
Website design, social media and SEO are examples of what’s called marketing communication, which is just one of the three pillars of marketing.
Just like a three legged stool, with any of the legs missing your marketing activities are unlikely to stand up.
So what are the three pillars of marketing? It’s widely accepted by marketing boffins that the three fundamental activities in marketing are intelligence, planning and communication.
Read on to discover our tried and tested system for marketing a small business, including downloadable templates you can use for your own marketing success. It’s as easy as 1,2,3!
Our system for small business marketing is composed of three templates, one for each of the three pillars. These templates allow you to research your marketing plan in a structured way and ultimately deliver more profit to your business.
We’ve published each of the templates as a blog post with a link to download the template as an editable file:
- Marketing Intelligence – gain a true understanding of how your market works.
- Marketing Planning – work out how best to make a profit from serving your market.
- Marketing Communication – broadcast your message and create a buzz about your business.
Ready, Steady, Go!
So hopefully we’ve shown you that marketing your small business is much more than just marketing communication.
I challenge you to work through the templates in the linked blog posts and make sure that your marketing communications are based on a solid platform of research and planning – I guarantee that you will see a better return on your marketing budget!
What marketing techniques have you used in your small business? Which ones worked and which ones didn’t? Leave your answers in the comments!