Blog

Click Through & Conversion - the Importance of the Digital Pipeline

Click Through & Conversion - the Importance of the Digital Pipeline The Digital Marketing world can be a confusing place. Maybe you've heard a Marketing Executive talk about conversion rates and switched off; boring, right? Well, these are key concept...

SEO is Dead - Long Live SEO!

SEO is Dead - Long Live SEO!You may have heard people say SEO is dead. But what does that mean, and is it true? A Brief History of SEO The way google calculates its search listings is all based on a big bad algorithm (a computer calculation to me and you)....

Responsive Design, What is it?

There’s nothing more annoying than being on a site and having to scroll left and right just to read the content, it's poor design and turns most users away. You’ve only 10 seconds to grab the user’s attention after all. Designing for mobile is just...

Free Images for the Web

They say images speak 1000 words and that’s certainly the case on the web. Viewers like to skim read sites and the first thing they look for is an image, it’s the easiest way they can get a grasp for the article. So it’s important you use them, ...

Marketing Tips for Small Businesses

Wouldn’t it be great if there was somewhere you could ask for small business marketing tips and receive free, real-time advice from UK marketing specialists working in the profession today? Well now there is! The Small Business Marketing UK community on ...

Writing for the Web

If you are new to writing professionally, or more used to writing for printed publications, writing for the web presents interesting and unique challenges. If you fail to address these challenges then your message is likely to fall short of its target –...

Small Business Marketing System

What marketing activities have you tried?  Have they worked?  And by worked, I mean delivering you a return on investment – including the cost of your time. If you are like most small businesses, then you’ve probably tried creating a website, social ...

How Much Does a Website Cost?

The task of shopping for a website can be a daunting one, which can leave you feeling naive and apprehensive.  There are many factors to consider, not least of which, how much does a website cost? There is an information gap between you and your develop...

How to Name a Business

Your business name is fundamentally important, it’s the part of your brand that is present in just about everything you do –  from your business cards to your invoices, from your networking meetings to your telephone conversations, and from your websi...

The Reluctant Small Business Blogger

It’s Friday afternoon. Your to-do list is screaming “Update Blog” at you. You want to tell it to go away – but you did that last week. And the week before. You can’t think of anything to write. You wish you had never started the blog in the first...