seo
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or unpaid search results.
The higher and more frequently a website appears in the search results list, the more visits the site will receive. Be careful of companies that make bold claims about what they can achieve with SEO, nobody can predict what results the search engines will display - it's up to them.contact us >>
on page
In simple terms, there are two methods of improving your ranking with search engines: on page, and off page.
On page techniques are built into your website to make sure that your site is setup correctly for the search engines to assess your content.
They include: title & meta tags, accessible HTML, heading tags, keywords and writing effective content.contact us >>
off page
Off page SEO techniques are employed external to your site. The most important technique is link building, which is basically creating links on other websites to your page, with the keywords you are targeting. Also, submitting your website to online directories and having an active social media presence.
There are reputable ways to achieve this, which are recommended by the search engines, called 'white hat' techniques. There are also dishonest ways to improve your ranking, but these are to be strongly avoided because they can get you delisted altogether by search engines.contact us >>
basic SEO package
Our basic SEO package involves using On Page techniques only, to setup your website correctly based on the keywords that you would like to target.
It's up to you to build links to your to website and add it to online directories, although we are happy to offer our customers advice about their SEO strategy going forward.
We will install Google Analytics package, the industry standard for tracking website traffic and optimising your website and give you a login, which means you can have up to the minute information about your visitors.contact us >>